[Jeandavis]

One of the most common social media faux pas is to appear as a faceless corporation with no personality. People want to get to know your company on a more personal level in this day and age of transparency.

Many brands today make jokes and aren’t afraid to interact with their followers as if they were friends. Whereas brands were once chastised for appearing to be robots, many followers now expect a human social media presence.

[Author]

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